Each quarter, the Gandalf Group conducts a national survey of the general population for Bensimon Byrne advertising.  The Consumerology Report examines key concerns of Canadians with a focus on consumer trends and interests. It tries to relate how “macro” issues can affect trends at the “micro” or individual consumer level. In addition to tracking viewpoints from study to study, we apply a lens to a particular topic each quarter. The study was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”. 

• Consumerology 24 coverage in Marketing Magazine - Issue Summer 2015: Consumer Insights: Fear and Saving
• Consumerology 24: Economic Update
• Consumerology coverage – Globe and Mail “Poll finds a majority of Canadians pessimistic about economy”

• November: Consumerology 23 - Commuting
• November: Consumerology 23 - Canadian Press coverage of Consumerology 23 in the Globe and Mail
  
• May: Consumerology 22 - Economic Update
• May: Consumerology 22 - Harried consumers expect to spend less this year, survey shows
• April: Consumerology 21 – Drivers of Consumer Trust

• September: Consumerology 20 – Gender Myths & Realities
• June: Consumerology 19 – Consumers Project Cutbacks to Their Discretionary Spending in the Coming Year
• June: Consumerology 19 – Infographic: Consumerology Shows Canadians Getting Thriftier
• March: Consumerology 18 – Groundbreaking Study on How Canadians Perceive and Receive Advertising
• January: Consumerology 18 – What Canadians Think About Real Estate
• January: Consumerology 18 – Canadians Optimistic About Real Estate Market

• November: Consumerology 18 – Economic Mini-Report
• September 6: Consumerology 17: Customer Service Has the Power to Make or Break a Brand
• Consumerology coverage – Consumerology 17: Customer Service – Strategy Magazine "Customer Service: Front-Line or Last Line?"
• August: Consumerology 17 – Customer Service
• April: Consumerology 16: Economic Trends and Consumer Behaviour
• Consumerology Coverage: Marketing Magazine "Topline: Canadians divided on country’s economic health"
• Consumerology coverage – Consumerology 15: Social Media – Strategy Magazine "Consumerology: Micro-Social Networks Provide More Pop Option."
• Consumerology coverage – Consumerology 15: Social Media – Strategy Magazine "The Social Media Brand Problem (Or the 25% Solution)."
• Consumerology coverage – Consumerology 15: Social Media – Strategy Magazine "Look to Those Most Immersed in Social Network for Future."
• April 11: Consumerology Coverage - Globe and Mail "Canadians find happiness on the Prairies"

• November 30: Consumerology Coverage – Marketing Magazine "Health product consumers demystified in new study."
• Consumerology coverage – Consumerology 14: Consumer Health Products – Strategy Magazine "Consumerology: Thinking Broadly About Pharma."
• October 2011 Consumerology – Consumer Health Products report
• October: Consumerology Report – Economy Mini-Report
• Consumerology coverage – Consumerology 13: The Environment - Strategy Magazine "Consumerology: It Ain't Easy Being Green."
• August: Consumerology 13 - The Environment
• May: Consumerology 12 - Economic Trends and Consumer Behaviour
• April 28: Consumerology Coverage – Marketing Magazine "Canadians feel better financially, but reluctant to spend: report"
• April 26: Consumerology Coverage – Globe and Mail "Consumer confidence rests on housing market"
• January: Consumerology 11 - A New Typology of Canadian Consumers

• December 10: Consumerology Report - Economy Mini-Report
• November 5: Consumerology Coverage - Globe and Mail "Retiring means you continue working"
• November 5: Consumerology Coverage – Sun Media "Canadians can’t afford retirement of their dreams"
• November 5: Consumerology Coverage – Marketing "Retirement isn't all about leisure"
• November 5: Consumerology Report – Retirement
• November 5: Consumerology Release – "The 'New Retirement' Will See More Than Half of Canadians Working Into Their Golden Years"
• September 1: Consumerology Report – Impact of Corporate Reputation
• September 1: Consumerology Release "Two Thirds of Canadians Say Corporate Reputation Significantly Impacts Their Brand Choice"
• July 21: Consumerology Report – Economy Mini-Report
• July 21: Consumerology Report – “One Half of Canadians Feel Worse Off Financially Than During the Recession”
• March 30: Consumerology Report – Economic Trends and Consumer Behaviour
• January: Bensimon Byrne Consumerology Report: "Technology and Canadian Consumers"
• January: Bensimon Byrne Consumerology Report: "2009 Holiday Shopping Report"

• December, 2009 Consumerology Report: "Focus on the Economy"
• September, 2009 Bensimon Byrne Consumerology Report: "Consumerology VI - Health and Nutrition"
• September, 2009 Bensimon Byrne Consumerology Report: "Consumerology VI - Economy"
• March 2009 Bensimon Byrne Consumerology Report: "New Canadians - New Consumers"
• March 2009 Bensimon Byrne Consumerology Press Release: "New Canadians - New Consumers"

• November 14, 2008 Bensimon Byrne Consumerology Report: The Density Divide”
• November 14, 2008 Consumerology Press Release – “The Density Divide”
• July 2008 Consumerology Report – “The Impact of Environmental Issues”
• July 2008 Consumerology Press Release – “The Impact of Environmental Issues”
• April 2008 Consumerology Report – “The Impact of Macroeconomic Trends”
• April 2008 Consumerology Press Release