Archives
Below is a compilation of the work we have done over the years that has been made public. Contact us to learn more about some of our other projects.
Two of the more prominent research projects in our archives include:
The C-Suite Survey
From 2006 to 2017, we conducted a quarterly survey for KPMG, Business News Network and The Globe and Mail’s Report on Business. This project was designed to enrich public debate in Canada and help Canadians better understand the views of executives in the country’s biggest companies. Each survey sought opinions and feedback from 150 executives from the Report on Business’ Top 1,000 Corporations on confidence in the Canadian and US economies, 12-month outlooks for their businesses, intentions to hire and ease of accessing credit or financing, as well as other top of mind business concerns and trends at the time.
The Consumerology Report
From 2008 to 2016, we conducted a quarterly research report for Bensimon Byrne, a North American advertising agency. Each report provided insights into how macro trends impact consumer behavior and purchase decisions. In addition to tracking viewponts from study to study, we applied a lens to a particular topic each quarter. The project was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”.
The CEO Communications Audit
On behalf of the Luc Beauregard Centre of Excellence in Communications Research and the John Molson School of Business at Concordia University, The Gandalf Group conducted interviews with Canadian corporate leaders and performed an audit of the CEO communication function and the role they see communications playing in their organizations.
Canadian Investors’ Survey Identifies High Satisfaction with Financial Advice Services & Agreement with Current Approaches to Advisor Compensation & Commissions
An opinion research study on fees and advisory services.
46th Quarterly C-Suite Survey: The Trump Administration & what its decision-making means for Canada, Implications for the Economy, Trade Negotiations, & Immigration Policy
The Donald Trump phenomenon has dominated political and business news and this survey with Canadian executives revisited this topic following his inauguration in January and meeting with PM Trudeau.
Business group urges changes to keep medicare healthy
News coverage of a research study we conducted with the Ontario Chamber of Commerce on the health care system in Ontario.
45th Quarterly C-Suite Survey: The US Presidential Election & its potential impacts on trade agreements & the economy, Canadian business, & the Government of Canada’s relations with the White House
The survey focused on the implications of the election of Donald Trump for business, Canada, and key sectors such as energy.
Canadian Opinion on the US Presidential Election
This national survey of the Canadian public has turned up a number of interesting insights in the final fortnight of the US Presidential campaign.
44th Quarterly C-Suite Survey: Brexit, International Trade & Canada-China Trade Relationship, & Assessments of the Federal Government at the 1-Year Mark
Topics in this survey include, the state of the Canadian economy, the implications of Brexit on Europe & Global Business, Prime Minister Trudeau’s visit to China, International trade including the Canada-China trade relationship, and assessments of the new federal government’s performance at the 1-year mark.
Why Samsung needs to take a page from Maple Leaf Foods’ book in crisis management
Samsung is in damage control mode over exploding Note 7 smartphones. David Herle tells BNN how the Samsung can save its brand and repair its reputation with both consumers and carriers.
Ad Standards 2016 Research: Consumer Perspectives on Advertising
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we looked at Canadians’ perspectives on certain advertising themes with a spotlight on perceptions around sexism in advertising.
43rd Quarterly C-Suite Survey: POTUS Election, Trade Agreements, Assessment of Federal Government & Climate Change Policies
Topics in this survey include, the state of the Canadian economy, the US presidential election, trade agreement ratification and expansion, climate change policies, and assessments of the new federal government’s performance.