Alexander Swann
Alex Swann
Principal Partner
Alex is a skilled public opinion researcher with more than fifteen years of project management experience and particular expertise at integrating research findings with strategic communications recommendations.
He has helped dozens of clients transfer critical research findings into communications strategies and tactics.
Above all, he is committed to understanding clients’ business needs and deriving the insights they need to address objectives or solve problems.
Alex oversees quantitative and qualitative research, designing and executing projects on behalf of a range of clients in both the public sector as well as in financial services, telecoms, health care, and energy.
He moderates focus groups, conducts one-on-one interviews and provides quantitative analysis. He has specialized expertise in advertising testing, policy deliberation, employee and membership surveys, and message testing.
His communications expertise includes strategic planning, crisis and issues management, digital media, and media relations.
Alex holds a BA and MA from the University of Toronto and has worked across Canada in both French and English. Prior to joining The Gandalf Group, Alex held senior roles in government and politics, serving as the communications director to the former Deputy Prime Minister of Canada, Minister of Justice and Minister of Health.