Conducted in 2017 by The Gandalf Group with a representative sample of 1,526 Canadians, this research continues Ad Standards’ probing into consumer perceptions about advertising.

This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.

Highlights from the research
Research report of the findings