Consumerology 24: Economic Update
A majority of Canadians are pessimistic about the economy.
Consumerology 23: Commuting
Contrary to what we might think, Canadian commuters are actually much more likely to look forward to their commute than to dread it.
Consumerology 22: Economic Update
Canadians remain guardedly optimistic for the future, but are not comfortable returning to past spending habits let alone taking risks.
Consumerology 21: Drivers of Consumer Trust
This edition takes a 360 degree look at the trust relationship between brand and consumer.
Consumerology 20: Gender Myths & Realities
This edition of the Consumerology Report looks underneath gender stereotypes to see how people actually behave.
Consumerology 19: Economic Trends and Consumer Behaviour
This edition of the Consumerology Report takes a look at the economy and at consumption based on financial mobility and financial security. We introduce a Consumer Spending Index to anticipate consumer spending.