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Consumerology 24: Economic Update

by The Gandalf Group | Mar 1, 2015 | Consumerology Report

A majority of Canadians are pessimistic about the economy.

Consumerology 23: Commuting

by The Gandalf Group | Nov 26, 2014 | Consumerology Report

Contrary to what we might think, Canadian commuters are actually much more likely to look forward to their commute than to dread it.

Consumerology 22: Economic Update

by The Gandalf Group | May 21, 2014 | Consumerology Report

Canadians remain guardedly optimistic for the future, but are not comfortable returning to past spending habits let alone taking risks.

Consumerology 21: Drivers of Consumer Trust

by The Gandalf Group | Apr 25, 2014 | Consumerology Report

This edition takes a 360 degree look at the trust relationship between brand and consumer.

Consumerology 20: Gender Myths & Realities

by The Gandalf Group | Sep 20, 2013 | Consumerology Report

This edition of the Consumerology Report looks underneath gender stereotypes to see how people actually behave.

Consumerology 19: Economic Trends and Consumer Behaviour

by The Gandalf Group | May 20, 2013 | Consumerology Report

This edition of the Consumerology Report takes a look at the economy and at consumption based on financial mobility and financial security. We introduce a Consumer Spending Index to anticipate consumer spending.

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