This research study conducted by The Gandalf Group on behalf of Ad Standards:


  • Tracks perceptions of advertising, acceptability of advertising;
  • Tracks the importance of standards and the role of Ad Standards;
  • Tracks perceptions of advertising by media, channel, platform;
  • Tracks perceptions of Influencer Marketing;
  • Provides an update understanding of unacceptable ads; and,
  • Examines acceptability, truth and accuracy of ads from different industries.
Research report on findings.