Ad Standards 2018 Research: Consumer Perspectives on Advertising

This research study conducted by The Gandalf Group on behalf of Ad Standards:

• Tracks perceptions of advertising, acceptability of advertising;
• Tracks the importance of standards and the role of Ad Standards;
• Tracks perceptions of advertising by media, channel, platform;
• Tracks perceptions of Influencer Marketing;
• Provides an update understanding of unacceptable ads; and,
• Examines acceptability, truth and accuracy of ads from different industries.

Research report on findings.