We surveyed 1,500 Ontarians aged 16 to 30 from May to June 2020. The study found the majority, even those who had lost jobs or income, were optimistic their financial situation would improve within a year. This optimism is qualified however in other areas – a rising concern about their mental health since COVID-19, a specific concern about contracting the disease, concerns about the growing divisions in society and about their future income and financial state.

This syndicated study was produced for subscribers and clients. Other variables in the detailed in-depth study with this cohort measured:

  • Trust in social media vs. other sources
  • Discretionary spending
  • Concerns about COVID-19 & physical distancing

Customized presentations are available. For further information or to discuss this study contact Alex Swann at 416.644.4125 or at [email protected].


For a backgrounder with a few facts from the study