Archives
Below is a compilation of the work we have done over the years that has been made public. Contact us to learn more about some of our other projects.
Two of the more prominent research projects in our archives include:
The C-Suite Survey
From 2006 to 2017, we conducted a quarterly survey for KPMG, Business News Network and The Globe and Mail’s Report on Business. This project was designed to enrich public debate in Canada and help Canadians better understand the views of executives in the country’s biggest companies. Each survey sought opinions and feedback from 150 executives from the Report on Business’ Top 1,000 Corporations on confidence in the Canadian and US economies, 12-month outlooks for their businesses, intentions to hire and ease of accessing credit or financing, as well as other top of mind business concerns and trends at the time.
The Consumerology Report
From 2008 to 2016, we conducted a quarterly research report for Bensimon Byrne, a North American advertising agency. Each report provided insights into how macro trends impact consumer behavior and purchase decisions. In addition to tracking viewponts from study to study, we applied a lens to a particular topic each quarter. The project was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”.
32nd Quarterly C-Suite Survey: Profit Shifting, Taxation, and the 5th Anniversary of the 2008-09 Recession
This quarter’s survey asked about profit shifting and base erosion; taxation policies; the 2008 crash, 5 years since the fall of Lehmann Bros; and the new normal, business and borrowing post-recession.
Consumerology 20: Gender Myths & Realities
This edition of the Consumerology Report looks underneath gender stereotypes to see how people actually behave.
31st Quarterly C-Suite Survey: Cyber-Security and Income Inequality
This survey is about the outlook for the Canadian and US economies; Cyber-security issues facing business; and Income inequality and its potential implications for businesses.
Consumerology 19: Economic Trends and Consumer Behaviour
This edition of the Consumerology Report takes a look at the economy and at consumption based on financial mobility and financial security. We introduce a Consumer Spending Index to anticipate consumer spending.
30th Quarterly C-Suite Survey: Economic Conditions, Job Market, Best Cities, and Federal Policy Options
Topics or this survey include the outlook for the Canadian and US economies, federal policy initiatives that would most effectively boost economic growth, fiscal policy in light of a slowing economy, the best cities to locate and do business, and priority investments in urban infrastructure.
Consumerology 18: How Canadians Perceive and Receive Advertising
This edition of the Consumerology Report sheds new light on issues fundamental to advertising.
Consumerology 18: Economic Mini-Report
This edition of the Consumerology Report included a mini-report researching Canadian opinion and assessment of the Canadian economy and their personal financial situations.
Consumerology 11: Economic Mini-Report
This edition of the Consumerology Report included a mini-report researching Canadian opinion and assessment of the Canadian economy and their personal financial situations.
Consumerology 10: Retirement
This edition of the Consumerology Report probed and measured perceptions and preparedness surrounding retirement as well as work and quality of life expectations.
Consumerology 9: Economic Mini-Report
This edition of the Consumerology Report included a mini-report researching Canadian opinion and assessment of the Canadian economy and their personal financial situations.