Archives
Below is a compilation of the work we have done over the years that has been made public. Contact us to learn more about some of our other projects.
Two of the more prominent research projects in our archives include:
The C-Suite Survey
From 2006 to 2017, we conducted a quarterly survey for KPMG, Business News Network and The Globe and Mail’s Report on Business. This project was designed to enrich public debate in Canada and help Canadians better understand the views of executives in the country’s biggest companies. Each survey sought opinions and feedback from 150 executives from the Report on Business’ Top 1,000 Corporations on confidence in the Canadian and US economies, 12-month outlooks for their businesses, intentions to hire and ease of accessing credit or financing, as well as other top of mind business concerns and trends at the time.
The Consumerology Report
From 2008 to 2016, we conducted a quarterly research report for Bensimon Byrne, a North American advertising agency. Each report provided insights into how macro trends impact consumer behavior and purchase decisions. In addition to tracking viewponts from study to study, we applied a lens to a particular topic each quarter. The project was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”.
Ad Standards 2014 Research: Consumer Perspectives on Advertising
This survey helps shed light on how Canadians perceive the advertising they read, see, and hear.
Ethics of Political Leadership
A national survey on public perceptions of the ethics of political leadership
Canadians Prioritize North American Trade over Emerging Markets
This survey conducted for the Canadian-American Business Council (CABC) shows that many Canadians are ambivalent about trade with emerging markets and in turn are strongly supportive of enhancing Canada’s trading partnership with the United States.
36th Quarterly C-Suite Survey: Cybersecurity, Trade with Emerging Markets & the Outlook for Canada’s Economy
Topics for this survey include cybersecurity, trade agreements and foreign investment.
Ontario & Energy
Ontarians’ opinions about energy priorities.
35th Quarterly C-Suite Survey: Social Media
Topics for this survey include the use of social media and online strategies, transitioning to online media from traditional media, and executives’ personal use of social media.
Consumerology 22: Economic Update
Canadians remain guardedly optimistic for the future, but are not comfortable returning to past spending habits let alone taking risks.
Consumerology 21: Drivers of Consumer Trust
This edition takes a 360 degree look at the trust relationship between brand and consumer.
34th Quarterly C-Suite Survey: The Canadian Dollar and Interest Rate Policies
Topics for this survey include: The Canadian Dollar and the Bank of Canada’s interest rate policies, the impact of the Canadian dollar’s value on businesses, the downturn in commodities markets, how companies have responded to volatile markets, and the outlook for the economy.
33rd Quarterly C-Suite Survey: Big Data, Women on Boards and CETA
Topics for this survey include: Big data, women on Boards and in senior management, free trade with Europe; CETA, and the economy.