Archives
Below is a compilation of the work we have done over the years that has been made public. Contact us to learn more about some of our other projects.
Two of the more prominent research projects in our archives include:
The C-Suite Survey
From 2006 to 2017, we conducted a quarterly survey for KPMG, Business News Network and The Globe and Mail’s Report on Business. This project was designed to enrich public debate in Canada and help Canadians better understand the views of executives in the country’s biggest companies. Each survey sought opinions and feedback from 150 executives from the Report on Business’ Top 1,000 Corporations on confidence in the Canadian and US economies, 12-month outlooks for their businesses, intentions to hire and ease of accessing credit or financing, as well as other top of mind business concerns and trends at the time.
The Consumerology Report
From 2008 to 2016, we conducted a quarterly research report for Bensimon Byrne, a North American advertising agency. Each report provided insights into how macro trends impact consumer behavior and purchase decisions. In addition to tracking viewponts from study to study, we applied a lens to a particular topic each quarter. The project was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”.
42nd Quarterly C-Suite Survey: Government Stimulus, Carbon Pricing, The Impact of the Low Dollar, & Market Conditions on Business
Topics in this survey include, the state of the Canadian economy, support for federal government deficits, stimulus, policies that could promote growth, productivity, support for climate change initiatives, carbon pricing and phasing out fossil fuels, the effects of the weak Canadian dollar and low commodity prices, changes companies have made to their business plans, and cuts to staffing, capital spending.
41st Quarterly C-Suite Survey: Expectations for the New Federal Government, Trans-Pacific Partnership & Paris Climate Change Conference
Topics for this survey include the state of the Canadian economy, the new federal government’s mandate and priorities, the Trans-Pacific Partnership trade deal, the Paris climate change conference.
Ontario Retirement Security Research
A survey on pension reform conducted on behalf of the Healthcare of Ontario Pension Plan (HOOPP).
Ad Standards 2015 Research: Consumer Perspectives on Advertising
This survey focused on Canadian consumers’ trust in advertising in the digital world.
40th Quarterly C-Suite Survey: Federal Election, Interest Rates, Oil Prices & Trade
Topics for this survey include the state of the Canadian economy, monetary and fiscal policy responses to the recession, opinion about the federal election – what the parties and leaders should be discussing – and attitudes to foreign markets, trade promotion and supply management.
39th Quarterly C-Suite Survey: Infrastructure & The Future for Canada’s Industrial Sectors
Topics for this survey include infrastructure and needed investments in Canada’s major cities, industrial sectors poised for growth and which sectors need help to do so, reaction to the Alberta election, updates to economic outlook.
38th Quarterly C-Suite Survey: Bank of Canada Interest Rate Changes, Oil Prices, the Canadian Dollar, the Economy & the Federal Budget
Topics for this survey include interest rates, oil prices, the Canadian dollar, the economy, and the federal budget.
Consumerology 24: Economic Update
A majority of Canadians are pessimistic about the economy.
37th Quarterly C-Suite Survey: Outlook for 2015 & the Federal Budget
Topics for this survey include the impact of changing oil prices, the state of the Canadian economy and the federal budget policy options.
Consumerology 23: Commuting
Contrary to what we might think, Canadian commuters are actually much more likely to look forward to their commute than to dread it.