Below is a compilation of the work we have done over the years that has been made public. Contact us to learn more about some of our other projects.
Two of the more prominent research projects in our archives include:
The C-Suite Survey
From 2006 to 2017, we conducted a quarterly survey for KPMG, Business News Network and The Globe and Mail’s Report on Business. This project was designed to enrich public debate in Canada and help Canadians better understand the views of executives in the country’s biggest companies. Each survey sought opinions and feedback from 150 executives from the Report on Business’ Top 1,000 Corporations on confidence in the Canadian and US economies, 12-month outlooks for their businesses, intentions to hire and ease of accessing credit or financing, as well as other top of mind business concerns and trends at the time.
The Consumerology Report
From 2008 to 2016, we conducted a quarterly research report for Bensimon Byrne, a North American advertising agency. Each report provided insights into how macro trends impact consumer behavior and purchase decisions. In addition to tracking viewponts from study to study, we applied a lens to a particular topic each quarter. The project was one of the first of its kind to report a fundamental shift in consumer spending in 2008 as well as to report consumers’ strong skepticism about environmental marketing and “green claims”.
Most Canadians happy, Globe survey finds
A Gandalf Group survey commissioned by The Globe and Mail suggests Canadian adults are satisfied with many aspects of their lives, with the most powerful determinants being mental health and having a sense of purpose.
Ad Standards 2018 Research: Consumer Perspectives on Advertising
This research study tracks perceptions of advertising, acceptability of advertising, the importance of standards and the role of Ad Standards, perceptions of advertising by media, channel, platform, perceptions of Influencer Marketing, provides an update understanding of unacceptable ads, and examines acceptability, truth and accuracy of ads from different industries.
49th Quarterly C-Suite Survey: Sexual Harassment in the Workplace & The Future of Canada’s Retail Sector
Topics for this survey include sexual harassment in the workplace and the future of Canada’s retail sector.
Consumers Should be Permitted to Order Wine for Delivery to their Home from any Canadian Winery
The Gandalf Group was commissioned by the Canadian Vintners Association to study direct-to-consumer shipping of Canadian wines.
Ad Standards 2017 Research: Consumer Perspectives on Advertising
In addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, this survey examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
48th Quarterly C-Suite Survey: Interest Rates, Minimum Wage Increases & NAFTA
Topics for this survey include interest rates, minimum wage increases and NAFTA.
How Public Opinion is Shaping the New Reality for Mining
In the August 2017 issue of Canadian Mining Journal, David Herle shares his thoughts on how public opinion is shaping the new reality for mining and how to advance projects in the face of hostile public opinion.
47th Quarterly C-Suite Survey: Trade, Currency & Monetary Policy: Uncertainty for North America’s Economy
Topics for this survey include trade policy, NAFTA, softwood, the second quarter of the Trump administration, monetary policy, interest rates and the Canadian dollar.
The CEO Communications Audit
On behalf of the Luc Beauregard Centre of Excellence in Communications Research and the John Molson School of Business at Concordia University, The Gandalf Group conducted interviews with Canadian corporate leaders and performed an audit of the CEO communication function and the role they see communications playing in their organizations.
Canadian Investors’ Survey Identifies High Satisfaction with Financial Advice Services & Agreement with Current Approaches to Advisor Compensation & Commissions
An opinion research study on fees and advisory services.